Insights from Smangele Simelane
At EAPA-SA Eduweek 2024, we engaged in thought-provoking discussions with our board members about the evolving landscape of Employee Assistance Programmes. One of the most pressing topics was the integration of artificial intelligence into EAP practices. Smangele Simelane, EAPA-SA Board Member: Marketing Portfolio (2023–2026), shared her perspective on AI’s growing impact on the profession. She highlighted both the challenges and opportunities AI presents, urging professionals to embrace this technology to remain relevant and effective in their roles.

The Urgency of AI Adoption in EAPs
Smangele strongly believes that AI adoption is no longer optional for EAP professionals. She describes it as a critical issue that requires immediate attention. Many professionals are still holding onto traditional approaches, but the rapid advancement of AI demands a shift in both mindset and practice.
She draws a comparison between the initial resistance to social media in professional spaces and the current hesitation toward AI. Platforms like Facebook and LinkedIn were once seen as disruptive, yet they have now become integral tools in marketing, communication, and networking within EAPs. In the same way, AI should be viewed as a valuable enhancement rather than a threat.
EAP professionals are in a unique position to harness AI for more efficient service delivery, improved engagement with employees, and enhanced programme development. Ignoring its potential may leave professionals struggling to keep up with the fast-changing demands of the modern workforce.
Overcoming Resistance and Embracing AI
Smangele acknowledges that many EAP professionals may feel hesitant about integrating AI into their work. Concerns about ethics, data privacy, and the human touch in wellness services are valid. However, rather than avoiding AI altogether, she encourages professionals to educate themselves about its capabilities and begin incorporating it into their daily practices in a responsible manner.
She emphasises the importance of a proactive mindset. AI is not a passing trend—it is becoming embedded in workplaces across industries. EAPs must adapt to remain relevant and continue providing impactful services. Professionals who take the initiative to upskill and understand AI’s role in the workplace will be better positioned to lead innovation in the field.
A Call to Action for EAP Professionals
The integration of AI into EAPs presents an opportunity rather than a challenge. Smangele’s perspective underscores the need for professionals to shift their mindset, embrace emerging technologies, and explore ways AI can support their work.
- Stay informed about AI advancements and how they apply to EAP services.
- Start small by incorporating AI-powered tools into administrative and communication tasks.
- Engage in discussions and training sessions to understand ethical considerations in AI adoption.
- Use AI to enhance, not replace, the human element in EAPs.
EAPA-SA continues to provide platforms such as Eduweek to facilitate discussions and learning opportunities on this topic. By embracing AI as a tool for enhancement, EAP professionals can future-proof their practices, ensuring they remain relevant and effective in a fast-evolving world.
Stay Informed with Our Newsletter
Subscribe to our newsletter to receive the latest updates, resources, and insights from the EAP field directly to your inbox.
Unlock Exclusive EAPA-SA Membership Benefits
Receive special Membership Benefits like exclusive access to research and information, discounts on EAPA-SA training and with our partners, and much, much more